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Coaching since 2012
Real coaching.
No algorithms.
No guesswork.
Tired of generic AI plans, recurring injuries, and plateaus that won’t budge? You need a coach who knows your name, your schedule, and your race day.
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01 Coach
02 Plan
03 Race
Final Surge · Everfit
/ 01
14
years coaching runners
since 2012
/ 02
200
athletes coached
1:1 since 2012
/ 03
10+
sub-3h marathons
in the last 2 years
/ 04
30+
first ultras
incl. Backyard Ultra winners
What we offer · 02
Running is the base. Strength is the difference.
Run coaching is the engine. Strength is the optional add-on most clients pair with it. You don’t get one without the other on its own — strength only stacks with coaching.
Core service · 01
Personalised Run Coaching
A fully customised plan built around your goal race, your schedule, your current fitness. Delivered weekly via Final Surge. Direct access to your coach for adjustments and accountability.
Add-on (with coaching) · 02
Strength Training for Runners
Pairs with run coaching. Targeted sessions that complement — never compete with — your running. Builds durability, fixes weak links, prevents the injuries that derail blocks. Delivered via Everfit.
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01 + 02 · Most clients pair coaching + strength. Strength is not sold standalone — it’s a multiplier on the plan, never a substitute.
* Both services require a 30-minute discovery call before commencement.
Platforms: Final Surge · Everfit
Why McInnes Movement · 03
You don’t need another app.
You need a coach.
The market is full of cheap algorithmic plans that don’t know when you’re tired, when you’re injured, or when life gets in the way. That’s not how runners actually improve.
01 / 03
ON
A real human coach. Not an algorithm.
You message Mitch. Mitch messages back. Weekly check-ins, plan tweaks within hours, real conversations about how the block is going.
- Weekly 1:1 check-ins
- Direct messaging — not a chatbot
- 14 years coaching experience
02 / 03
ON
Built around your life.
Every plan is written from scratch around your race goal, your schedule, your current fitness, and your training history. No templates. No copy-paste.
- Custom plan, not a template
- Adapts to your weekly load
- Race-day periodisation
03 / 03
ON
Trained to stay healthy.
Smart progressions, scheduled deload weeks, and integrated strength work. The plan is built to keep you running — not to break you.
- Progressive overload, not panic
- Built-in deload weeks
- Strength integration available
How it works · 04
From discovery call to race day.
A four-step process. No surprises. Most clients are training within 72 hours of the first call.
Step 01
Tell us your goals
Book a free 30-minute discovery call, or fill out the coaching enquiry form. We talk about your race, your history, your week.
Step 02
Get your custom plan
Mitch builds your first block from scratch in Final Surge. Strength sessions (optional) come through Everfit, paired with the run plan.
Step 03
Train with weekly check-ins
Every Sunday we review the week and adjust the plan. Direct messaging access whenever life — or your body — changes mid-block.
Step 04
Hit race day at your best
Periodised build, smart taper, race-week plan covering pacing, fueling, head-game. Then we debrief and start the next chapter.
Results · 05
Real runners. Real PBs.
I just finished the Melbourne Marathon and beat my previous PB by 10 minutes. I felt in control the whole race. The structure, strength work and constant adjustments made a huge difference.
I went from struggling to run 5km to completing my first half marathon. The guidance and support made everything feel manageable and clear.
I can’t thank Mitchell and the team enough for getting me back to racing confidently again. The tiering of the program is helping not only myself but everyone in the group. Thank you MM Crew, we’re underway.
Working with MM has been the best change I never knew I needed. The program dialled it back to basics and consistency. I’m so glad I made the commitment — I’ve since run my first marathon and my first ultra (Backyard Ultra).
The Coach · 06
Mitch McInnes.
Founder & Head Coach.
Mitch has been coaching runners since 2012 and started McInnes Movement in 2022 to deliver personalised, evidence-based coaching to runners chasing real results. A serious runner himself — 2:39 marathon, 42-hour Backyard Ultra — Mitch coaches what he lives. Every program is built around one principle: consistency beats intensity. Train with purpose. Progress with structure. Build resilience. Run your best.
Personalised performance coaching · 1:1 · results-driven · all levels
14
yrs coaching
2:39
marathon PB
280km
backyard ultra
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Anyone who wants to run better. From first-time 5K runners to sub-3 marathoners and ultra-runners. The methodology is the same; the prescription is what changes to fit you.
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Through Final Surge for run coaching and Everfit for strength. You get your weekly plan, log your sessions, and message your coach as needed. Everything in one place, on your phone.
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Weekly 1:1 check-ins, plus unlimited messaging access in between. Sessions are reviewed regularly and the plan adjusts based on your data, feedback, and life.
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We work with you (and often with your physio) to ramp mileage smartly, integrate strength to bulletproof weak links, and build back without setbacks. Comeback runs are one of the things personalised coaching does best.
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No. We coach beginners through to elite age-groupers. If you can commit to consistency, we can build the plan around you.
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No — strength is an add-on to run coaching, not a standalone service. It’s designed to complement and amplify the running plan, not replace it.
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Run coaching starts from $55/week. Strength is +$25/week as an add-on. No setup fees, cancel anytime. Pricing is discussed and confirmed on your discovery call.
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Book a free 30-minute discovery call. We’ll talk through your goals, your history, and whether McInnes Movement is the right fit. If it is, we’ll get you onboarded that week.
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No lock-in. Coaching is delivered week-to-week. Most clients stay 6-12 months, but you can cancel anytime.
Get started · 08
Ready to run your best?
Book a free 30-minute discovery call, or send through a coaching enquiry. Either way, the next conversation is a real one — with a real coach.
Personalised · Human · Coached
30-min call · Free · No commitment
Cancel anytime